SEMINOLE, Fla. – May 5, 2009 – Superior Uniform Group, Inc. (NASDAQ:SGC), the image apparel company, announced today the promotion of Dominic Leide to the position of Vice President of Administration and Customer Support. Mr. Leide joined Superior in 2006 as Manager, Special Projects to spearhead the development of our Customer Excellence initiative. In 2007 Dom was promoted to Director, Customer Excellence.

“Dom was instrumental in reshaping the Company’s customer service processes and relationships into an organizational strength,” remarked Michael Benstock, CEO. “We congratulate Dom and look forward to his continuous success in his new role.”

Mr. Leide will also continue to be the Managing Director of The Office Gurus as part of his ongoing responsibilities and will continue to report to the CEO.

Prior to joining Superior, Dom held the position of Sales / Operations Manager with DialAmerica Marketing. He holds both a BA and an MBA from the University of Central Florida.